This highlights the importance of segmenting your email list and sending relevant content to the subscribers it will appeal to most. While this may not fit the dictionary definition of email spam, people will use the spam flag anyway, simply to filter their inboxes and reduce clutter. There are a number of reasons why someone may mark your emails as spam. This will require users to confirm that yes, they really did register to receive your emails. You can even go one step further and require double opt-in. Grow your list organically through content upgrades, newsletter content, and giveaways. Sending mail to bought lists will heighten your chances of being filtered into spam. Spam complaints most often occur when users receive emails without their consent. Only send emails to those who have provided consent This means future email campaigns may be sent to the junk folder whether or not the individual recipient actually marked your emails as spam. Because of this, marketers should be tracking subscriber behavior to note any potential issues.Įmail providers and ISPs are also tracking spam reports. In fact, personalized emails are 26% more likely to be opened by subscribers.Īt some point or another, a subscriber will likely mark one of your emails as spam. Personalizing your subject line is also a great way to stand out to readers. Avoid sending subject lines that may look spammy to readers: words written in all caps, punctuated with numerous exclamation points, or using notable “spammy” terms like “guaranteed winner” and “free gift.” Writing an effective subject line can help your emails look trustworthy to users, thus elevating engagement. Writing a good subject line is your first line of defense against these filters. That’s why testing and personalizing subject lines on a regular basis is so important. With low engagement? Your emails could end up as spam or junk.
The takeaway: high engagement means your emails will probably continue to get through. The takeaway: subject lines may not influencer providers, but they do influence users: an exciting subject line encourages opens and clicks, which then lend to positive signals to mailbox providers. Instead, all major mailbox providers now weight engagement as their top influencer for where your email ends up. Subject lines no longer play a major part in spam/junk folder determination. The subject line is the first impression your emails make on subscribers, and it’s important the impression is a good one. Your subject line is preventing engagement Your subject line is preventing engagement.
Why are my emails going to junk mail in Outlook? More importantly, we will provide some helpful tips to ensure your emails don’t end up in the junk folder. In this article, we will look at some of the most common reasons Outlook and other email providers direct legitimate marketing emails to the junk folder. Your emails have been thoughtfully crafted and you feel like you’re doing everything correctly, so why are you emails ending up in the junk folder? This inevitably leads to marketers asking, “Why are my emails going to junk mail in Outlook?”
This could be because the email’s been directed to their junk folder instead of their inbox. However, it could also indicate your subscribers simply aren’t seeing the email. Tracking open rate is one of the most important email marketing tracking metrics marketers should be monitoring.Ī low open rate could be a sign of several issues with your marketing, including poor subject line copy. There are a variety of reasons this could be happening, but for email marketers, one of the biggest hurdles to overcome is the spam filter. As a marketer, nothing is more frustrating than working hard on a campaign, only to find it didn’t deliver the results you were expecting.
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